Objective:
Evaluate and describe the IA of a non-profit’s existing products and services then develop and communicate recommendations for new/redesigned products and services.
Deliverables:
Heuristic Evaluation (Top 3 Issues), Personas, Experience Mapping, Content Inventory Audit, Site and Product Recommendations
MANNA PA
Metropolitan Area Neighborhood Nutrition
In a team of 3, we evaluated the state of MANNA’s website. MANNA provides medically tailored meals and nutritional education to those with illnesses to hopefully improve their condition. It’s important that users understand how to navigate through their website to better efficiently complete their tasks.
We conducted a heuristic evaluation in order to measure and improve MANNA’s usability issues as well as to identify any problems that are associated with any inner pages of the website. We wanted to highlight the two heuristics that had the most violations and were the most important to MANNA’s users: Accessibility and Clear.
Personas based on the 3 target users: Group Volunteer, Individual Volunteer and Donor. Each panel describes the pain points associated with the corresponding user group along with their website usage based on the action required by them on the website. This is based on our interviews with 1 donor, 4 volunteers, and a stakeholder.
*Unable to speak to patients due to HIPAA
To help establish which content was necessary, we used John McCrory Content Audit Venn Diagram Strategy. We filled in the sections based on our interviews.
Current Navigation: Once we understood what content we needed, we sorted through over 150 sections, sub-sections, and sub-sub-sections of MANNA’s website. We did a card sorting activity and tested with three different users to come up with our first draft. In the card sorting activity, users were asked to group the sticky notes into categories of the current navigation.
Recommended Navigation: During the card sorting activity, users decided that a lot of the sub sub sections of the website did not fit in a category or could be combined on another existing one. They also gave insights on changing the names of each navigation item to make more sense to them. This was our final, tested navigation.
*If interested in our digital product recommendation, please contact me, and I can send over the deck!